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A local and very experienced agency in hospitality marketing, Meridian Group, recently launched an innovative program geared to generate group business for one its clients, The Roosevelt Hotel in New York City. It is called The Meeting Planner Star. It is a very creative way to not only introduce the hotel to meeting planners, it also captures meeting planner data by offering a chance to win a luxurious stay at one of New York’s most famous landmark properties.

I encourage you to visit the site. If you are a planner, register and you might win!