Face it, ALL of your customers are mobile. It is the nature of our business. Look around your lobby, how many people are staring down at hand-held mobile devices? All of them? Even the ones who are engaged in conversations with people standing right next to them? Yes, this is your new reality. And statistics show that over 80% of bookings from mobile devices happen within 20 miles of the hotel. Do you need any more reasons to have a mobile optimized site? Read this post from Mashable.com http://mashable.com/2012/10/10/mobile-site-small-business/
My best friend, her mother, and some of her family members came to Virginia Beach on a mini-vacation earlier this month. She was looking for a nice hotel that was on the oceanfront. Do you know which hotels did not get considered? The ones that did not have a presence on a mobile and/or travel website.
Here’s the honest truth: it is being increasingly difficult for travelers to find YOU if you’re not present in mobile media. Hotels that do have a mobile media presence make it easier for prospective customers to find them. In this current technological landscape, consumers want information fast and easy. And they can find you by turning on their smartphone and opening an app, you’ve made the first crucial step toward having them to pick you as their hotel of choice.
If you haven’t registered for “Are You Smarter Than Your Smartphone: Fuel Your Mobile Sales,” you definitely need to do so ASAP. You can’t afford for your hotel to lose customers simply because you didn’t attend a necessary seminar that would aide you in getting into customers’ pockets and purses (meaning their mobile phones, of course 🙂 ).
Register now for “Are You Smarter Than Your Smartphone: Fuel Your Mobile Sales” by clicking here.
The technology industry is ever evolving. And the hospitality industry must evolve with it in order to keep up with the needs and demands of consumers. If you’re not with the current trends, you’re against them–or worse yet, you’re not even a part of the advancing technological equation. And if you’re not a part of the advancing technological equation, you become a “non-factor” to your customers and your potential consumers. And what happens to non-factors? Non-Growth, Non-Bookings, and (ultimately) Non-Sales happen to non-factors. Although those phrases may be grammatically incorrect, they embody an eventual truth–if consumers don’t know you exist, how will they be able to book with you and use your services? The short answer is–they won’t. If you’re not present in mobile media, you can’t be the most effective in the hospitality marketplace.
And even if you are current with the technology this month, if you don’t stay updated on the trends, next month you’ll be lagging behind. As I said before, technology is advancing. And it is advancing at a rapid pace.
Did you know that mobile phones now account for 10% of all bookings? As technology evolves, your job will be dependent upon you understanding how smart devices work within the industry and your application of that knowledge.
If you aren’t aware of what’s happening in mobile media, or even if you are aware of the current media changes that impact your industry, there’s an upcoming event that you need to attend. “Are You Smarter Than Your Smartphone? Fuel Your Mobile Sales” is an informative must for anyone who counts him or herself as a staple in the hospitality industry. At this April 26th event, VHSMP and HSMAI together will share:
-What apps are best for marketing your property.
-How apps can increase loyalty.
-How to manage contacts and distribute important information.
Again, this event is on April 26th from 3:00pm–5:00pm. It will take place at the Virginia Beach Resort Hotel. There will be a social hour afterward for you to network and learn more.
Don’t be a non-factor, be a pro-actor. Download the registration form here.
If you have any questions, please contact:
Virginia Association of Hospitality Sales & Meeting Professionals:
Tom – 888-441-5454 or firstname.lastname@example.org
Steven – 949-751-8395 or email@example.com
The recent HSMAI Digital Strategy Conference in New York, NY, on the heels of the Adrian Awards, provided timely information regarding social media and mobile marketing. Click on the link below for an overview of the conference. And attend “Are You Smarter Than Your Smart Phone?” the Hampton Roads HSMAI and VHSMP combined meeting on April 26 for more detailed information for using smart devices and applications to engage with your audience. build loyalty, and increase sales.
- Social Media Survey, HSMAI Certified Revenue Manager Qualification and RM one day workshop (revenuebydesign.wordpress.com)
Fuel Your Mobile Sales!
The statistics are startling. The pace of adoption of these new technologies is unprecedented. And mobile now accounts for 10% of all bookings.Meeting professionals are now using specialized apps for RFP’s, event management, event marketing, and contacting hotel sales departments.
Do you have a smartphone? What should you consider when purchasing a smart device? What apps should you use? How do apps help me increase my sales? How can I use apps to promote my F&B outlets?
Understanding smart devices and using apps will soon be a mandatory function of your job (if it isn’t already) and could possibly even be required to land a job.
Get the answers to these questions and become an expert on these technologies to further your career and improve your sales and marketing effectiveness.
For hotels, where the customer is someone that’s clearly on-the-go, it’s extremely important to have a user-friendly mobile site.
More evidence of the need to have a social media strategy and presence. Many of the companies mentioned are large brands but hotels, even independent and limited service hotels can benefit from it. Take our poll below about the status of social media marketing (a.k.a. SMM) in the industry.
Bryan Bruce, Your Brand Voice, presented our attendees with a picture of how to market more effectively via mobile devices and mobile applications for events. I noted several significant ideas that I am posting here. I am also including additional resources and information for on mobile marketing that are appearing on the horizon and will significantly impact hospitality marketing.
Early in the presentation Bryan gave a quick overview of social media and how active meeting professionals are in it. He suggested one way to capture business from an event that is happening near you. Here is an example (Bryan had different ones):
Tweet: Reception tonight at 5:30 in Spinnakers Grill
Conference: NATO Convention
Your Tweet in response: Your feet need a break! Foot massage special and we’re across the street! #nato2011
Even if your hotel, restaurant, or attraction is not involved with a convention, you can still market to the attendees by using their hashtags and creative messaging.
He also showed examples of how large conventions are utilizing mobile applications to make events it easier for attendees to connect with each other (SpotMe), make reservations for dinner, learn about seminar updates, and even allow sponsors additional exposure by inserting their logo and other information directly into the application. In many cases, he said, the sponsors actually pay for the application development (typically around $20,000) for the right to have their information embedded into the app. Not a bad deal if you ask me, considering a website can cost anywhere from $20,000 – $50,000 and may not reach the highly targeted audience the app can provide.
I really like the feature of being able to schedule transportation with one or two clicks right from the event’s mobile application. That is a real time saver when I want to take clients or prospects to dinner or insure that I will reach the airport in time for my flight.
Bryan had the difficult task of trying to demonstrate mobile marketing for hotels and event professionals; just talking about mobile for hotels could take an entire day! I’ll attempt to provide additional resources which may apply more specifically to hospitality professionals other event managers.
One item I am watching in particular right now is QR Codes. These Quick Response Codes are images are scanned by mobile applications to reveal special offers or any message you wish to embed in them. These codes are Open Source, meaning free to create, and there are lots of websites such as Kaywa where you can create your own codes for customers to download coupons, discounts or even happy birthday wishes.
More mobile marketing resources I am either currently utilizing or watching closely are:
Location based marketing services:
Google Places, which Bryan briefly mentioned
And you just knew there had to be an association for it http://mmaglobal.com/main
I at least scan Mobile Marketing Watch once a day because, as you know, technology and innovation is occurring at an ever more rapid rate, and mobile is no different.
I recommend you keep coming back here too. I’ll be posting much more about mobile in the future I can assure you.
Two hundred million people (that is 200,000,000 or nearly the entire population of the United States) download Facebook mobile app http://hyperdiskmtkg.wordpress.com/2010/11/03/facebook-brings-deals-to-mobile-platform-via-phoenixtekk-news/
319 blog entries about mobile marketing in Google Reader in one day, January 5, 2011
And then there is the iPhone app market (does not include iPad, Droid, or other mobile app platforms)
The statistics are startling; even frightening especially if you are feeling less than adequately educated about mobile marketing. Mobile is here. And we’ve got the programming to make sure you are ready.
1. Do I need an app?
2. What is the difference between an app and a mobile site?
3. How do I integrate my mobile strategy with my social media strategy to drive more room nights and revenue?
One of the industries foremost experts, Bryan Bruce, will be answering these types of questions and much more at our January 13 luncheon. It is timely and valuable. Do not miss it.
When: 11:30 a.m. – 1:30 p.m.
January 13, 2011
Click here to register! http://ow.ly/3yLEF
Special thanks to our corporate sponsors:
According to the “Deloitte Hospitality 2015: Seven key trends to shape future success” one of the most important factors is technology; and more specifically mobile technology.
I quote, “According to the report, to be successful in 2015, hospitality companies must invest in technology. The battle to drive bookings through proprietary websites will continue, but all major operators will also develop applications and websites for mobile devices to meet consumer demands.”
And a The Ranting Marketer blog post from states, “Now consider that surveys indicate that as many as 1 billion people will own smartphones by 2013.”
Is your hotel investing in mobile apps? Can you book your property from mobile devices?
By the way, there will be a session at Affordable Meetings National, September 8 – 9, 2010, Washington, D.C. on technology and meetings.