Ever wonder why your page rankings fluctuate?
Have you ever awakened one morning to find your biggest competitor just took number one ranking for YOUR primary keyword?
Finally, your site is finished. All of the hard work creating a site plan that provides an excellent User Experience (UX); collecting, auditing, and cataloging content; scouring copy for errors and making sure it is optimized for search without being spammy; writing all of the background programming including the very latest in semantic markup and micro-formats; has paid off and the site is ranking on page one across a deep swath of long and short-tail keyword phrases. You and your team are “high-fiving” and smiling broadly as you prepare your first performance report.
THEN IT HAPPENS!!
WHAT??? WHERE DID MY RANKINGS GO?????