Many hotel sales and marketing people struggle with how to build fans and followers. The link below is to an article that details how one entertainer is doing it successfully.
My best friend, her mother, and some of her family members came to Virginia Beach on a mini-vacation earlier this month. She was looking for a nice hotel that was on the oceanfront. Do you know which hotels did not get considered? The ones that did not have a presence on a mobile and/or travel website.
Here’s the honest truth: it is being increasingly difficult for travelers to find YOU if you’re not present in mobile media. Hotels that do have a mobile media presence make it easier for prospective customers to find them. In this current technological landscape, consumers want information fast and easy. And they can find you by turning on their smartphone and opening an app, you’ve made the first crucial step toward having them to pick you as their hotel of choice.
If you haven’t registered for “Are You Smarter Than Your Smartphone: Fuel Your Mobile Sales,” you definitely need to do so ASAP. You can’t afford for your hotel to lose customers simply because you didn’t attend a necessary seminar that would aide you in getting into customers’ pockets and purses (meaning their mobile phones, of course 🙂 ).
Register now for “Are You Smarter Than Your Smartphone: Fuel Your Mobile Sales” by clicking here.
The technology industry is ever evolving. And the hospitality industry must evolve with it in order to keep up with the needs and demands of consumers. If you’re not with the current trends, you’re against them–or worse yet, you’re not even a part of the advancing technological equation. And if you’re not a part of the advancing technological equation, you become a “non-factor” to your customers and your potential consumers. And what happens to non-factors? Non-Growth, Non-Bookings, and (ultimately) Non-Sales happen to non-factors. Although those phrases may be grammatically incorrect, they embody an eventual truth–if consumers don’t know you exist, how will they be able to book with you and use your services? The short answer is–they won’t. If you’re not present in mobile media, you can’t be the most effective in the hospitality marketplace.
And even if you are current with the technology this month, if you don’t stay updated on the trends, next month you’ll be lagging behind. As I said before, technology is advancing. And it is advancing at a rapid pace.
Did you know that mobile phones now account for 10% of all bookings? As technology evolves, your job will be dependent upon you understanding how smart devices work within the industry and your application of that knowledge.
If you aren’t aware of what’s happening in mobile media, or even if you are aware of the current media changes that impact your industry, there’s an upcoming event that you need to attend. “Are You Smarter Than Your Smartphone? Fuel Your Mobile Sales” is an informative must for anyone who counts him or herself as a staple in the hospitality industry. At this April 26th event, VHSMP and HSMAI together will share:
-What apps are best for marketing your property.
-How apps can increase loyalty.
-How to manage contacts and distribute important information.
Again, this event is on April 26th from 3:00pm–5:00pm. It will take place at the Virginia Beach Resort Hotel. There will be a social hour afterward for you to network and learn more.
Don’t be a non-factor, be a pro-actor. Download the registration form here.
If you have any questions, please contact:
Virginia Association of Hospitality Sales & Meeting Professionals:
Tom – 888-441-5454 or firstname.lastname@example.org
Steven – 949-751-8395 or email@example.com
We are in the hospitality industry for a variety of reasons and one of the most prevalent is that we all enjoy helping other people. It is the same for HSMAI and your local chapter. We want to help you achieve more, be more successful, and reach your full potential. We are her to serve you!
Although our educational programming is limited in the summer months, we are still here and listening to you. We hear of the challenges in the industry as a whole. Talk to us! We want to know what your most pressing challenges are so we can provide the programs and speakers to assist you.
Here are the variety of channels where you can engage with us.
This was forwarded to me by my colleague, Laurice Nahas. I re-post it in its entirety.
Everyone is focused on the integration of prices by Google in maps and universal search results, and on how this will affect the hotel and travel distribution landscape.
And they are right as it will have an important impact on direct sales for hotels.
But there is something else going on that you need to be aware of for your hotel internet marketing strategy. Facebook is becoming a hotel search engine!
Social media marketing has been getting a lot of attention in the hotel and travel industry over the last two years.
But now more than ever it is vital for hotels to have a presence in Facebook with a company page for their hotel. Your hotel listing needs to contain relevant, useful and recent information for your guests and potential clients.
Why? Online travel agencies and aggregator websites are moving in on your turf.
Yes it is not limited to only your page, but distributors, travel communities and review websites are listed, potentially diverting traffic away from you.
You have to make sure your hotel page comes out on top in FaceBook and offers interesting information for travelers. Otherwise they will simply move on, and you will be losing out on some direct business.
A search for Booking.com confirms that it is indeed listing hotels in Facebook. We have seen it before, but it seems the list of properties has grown.
In order not too lose out on direct business it is extremely important that you have a well developed page for your hotel listed in Facebook.
You need to provide attractive, relevant and recent information to capture the interest of potential bookers. Remember images speak more than a 1,000 words.
Hotels cannot afford to be left behind and need to make sure they have a structural social media marketing strategy in place!
Director of Marketing
18251 McDurmott, Suite A
Irvine, CA 92641
949.442.9850 x. 14