There has been a rash of recent articles (http://ow.ly/2FOxf http://ow.ly/2FOR9 http://ow.ly/2FOVN are examples) that provide impressive data on the amount of revenue the OLTA’s (Online Travel Agents) generated from hotels during the current recession. There is enormous discussion about whether this revenue was the result of poor hotel revenue management decisions or, in fact, was justified through effective channel management on behalf of the hotel industry.
Now you can hear a panel of OTA representatives and a seasoned hotel professional at September 23, 2010 luncheon “More Effective Marketing Through OTA’s”, at the Norfolk Waterside Marriott. Come prepared with your questions and comments. This is a timely and too important to be missed event.
Panelists and moderator are:
Tomiko Burroughs l Market Manager
Maryland: Baltimore, Annapolis, & Ocean City
Virginia: Newport News, Virginia Beach & Williamsburg
Direct: 301-455-4870 l Fax: 866-573-1445
Tomiko began her Expedia career as Market Manager, in June 2008. She manages hotels in Virginia Beach, Williamsburg, Ocean City, Baltimore and Annapolis. Prior to joining Expedia, she held various Hotel positions as Hotel Sales Manager, Revenue Manager and Director of Sales and Marketing in the the DC metro area. Tomiko’s hotel experience includes working for Fairmont, Hilton, Marriott and Independent properties.
Regional Director, Northeast
Donna Mulligan is responsible for leading a team of 6 Market managers who own accountability for hotel sales from Virginia through Eastern Canada. Formerly, Donna served as the Director, Product Development at National Leisure Group (NLG), a company that sells vacations and cruise packages directly to consumers through multiple brands. Her experience includes marketing and product development in the travel/tourism industry, on both the traditional wholesale and online retail travel model. Her position at NLG included the responsibility for developing and managing all aspects of the company’s relationships with hotels, hotel chains, government bureaus and destination services. Prior to NLG, Donna held a Director of Marketing position with Liberty Travel/GOGO Worldwide Vacations from 1984 to 2003.
Regional Revenue Manager
Currently The Regional Revenue Manager for Ltd Management, based in Chesapeake, VA with 31 branded hotels
Denise Manages and oversees Revenue strategies for 9 of those hotels, for several brands including Marriott, IHG, Hilton, Hyatt, and Choice. She has been a multi property revenue manager, for over 5 years, with experience of working with both branded and non-branded properties., Previously Denise worked in operations as a GM for most of her career, mainly in the Virginia Beach market.
Mark McCullough, CHRM
Partner Development Manager
M E D I A
Mark McCullough has held positions as area and regional director of sales for Extended stay Hotels and more recently the role of Market Manager overseeing Virginia and West Virginia for Orbitz Worldwide.
Mark now is the Partner Development Manager for Smarter Travel Media a subsidiary of TripAdvisor in this role Mark secures partners for SniqueAway™, the first members-only site where each travel deal is endorsed by the people. All hotels featured on SniqueAway have earned a minimum four-star rating classification and a minimum four out of five TripAdvisor review rating
Mark holds a certification in Revenue Management from Cornell and resides in Williamsburg with his wife and three children.
Details and to register:
The Secrets to Marketing More Effectively Through OTAs. http://ow.ly/2FPsc