Hampton Roads HSMAI is hosting this webinar on July 28, 2011. Space is limited. Contact us now to reserve your seat. A networking reception will follow.
For marketers social media is about engaging customers in a conversation. For Revenue Managers, managing demand is about pushing information out to customers. However, demanding and well-informed consumers, conditioned to seek out the best deal, characterize the “new normal.” In fact, there’s a profound shift from looking for the best price to seeking out the best value. And the social media-minded consumer is willing to share their experiences with 100,000 or more of their closest friends. But how does this impact the revenue manager? And how is this amplified-seeking of information becoming more complex as the social media space becomes more crowded?
Join us for a lively webinar session as a leading revenue management consultant offers some sage advice on dealing with social media in the context of a good revenue management program.