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RICHMOND, Va., March 10, 2013 – The Hospitality Sales and Marketing Association International – Virginia Chapter (HSMAIVA) and the Virginia Hospitality & Travel Association (VHTA) are pleased to announce their comprehensive and ambitious partnership in the realm of education for hospitality sales, marketing, and revenue management, entailing a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats.

Programs offer specialized content to help fuel sales, inspire marketing, and optimize revenue. Every aspect of the content and support material included in the HSMAI programs has been specifically designed and developed for those involved in hospitality sales, marketing, and revenue management, including a wealth of subject matter appropriate for entry-level to executives.

The programs include educational webinars and the following HSMAI online certification programs:


  • Certified Revenue Management Executive (CRME)
  • Certified in Hospitality Sales Competencies (CHSC)
  • Certified Hospitality Sales Executive (CHSE)
  • Certified in Hospitality Business Acumen (CHBA)
  • Certified Hospitality Marketing Executive (CHME)
  • Certified Hospitality Digital Marketer (CHDM)


The partnership was discussed at VHTA’s Annual Legislative Summit in January, and is being launched at VHTA’s April 8th annual meeting at the Hotel Roanoke. HSMAIVA Board Member, Steven Herron and Virginia Tech Professor, Howard Feiertag, will be presenting a course on sales and customer service titled “IMPROVING PROFITABLE SALES IN THE HOSPITALITY MARKETPLACE.”

“We see this as an ideal relationship with a real value exchange,” says Rob Waddell, CRME, HSMAIVA President.  “Our members are kept informed by VHTA about vital legislative issues that affect their sales profits and operations, while we provide VHTA members with educational and certification programs to improve their sales and marketing effectiveness.”

Quick Facts

  • Together the two associations represent over 1,000 hospitality sales and marketing professionals, owners, and managers.
  • Hospitality is the second largest industry in Virginia and generated $20 billion in economic impact in 2012 ( Source: Virginia Tourism Corporation)



About HSMAI:

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at http://www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.


About VHTA:

The Virginia Hospitality and Travel Association (VHTA) is the unified voice for the restaurant, lodging, travel and hospitality suppliers associations. The association creates value for members by promoting the legislative interests of the industry, providing cooperative marketing, educational opportunities and protecting free enterprise.

Merged in 1993, the Virginia Restaurant Association, Virginia Hotel-Lodging Association, Virginia Travel Association and Virginia Hospitality Suppliers Association continue to evolve as “One Strong Voice for Tourism” throughout the Commonwealth, better known as the Virginia Hospitality and Travel Association.