Are you getting your share of Government Business? If you are involved in the hospitality industry in Virginia, you need …
Registration for “Making the Government Market Work for You” opened last week and the seats are filling up faster than any other event we’ve held to date. Make sure you don’t get closed out and miss this vital information. In case you haven’t seen the details:
Date: March 17, 2011 from 11:30 a.m. to 1:30 p.m.
Description: A “tool kit” for penetrating, marketing and selling to this lucrative market.
Virginia, and especially the Hampton Roads region, benefited enormously in the last 20 years when military bases around the country were closed as part of BRAC. The relocation of troops, ships, and air wings caused millions of dollars to pour into our economy through home purchases, sale of retail goods, restaurant sales and hotel stays. It happened again after 9-11 with the creation of the Department of Homeland Security and the invasions of Afghanistan and Iraq. Our area prospered more than most areas of the country. And government meetings became a steady and reliable source of revenue for area hotels and eateries. All of that is changing. A few recent headlines will provide a glimpse of what is coming.
The well may not be running dry but the market for government meetings is certainly getting more competitive. Do you have what it takes to ensure you are getting your share? How do you know? What tools will you need and how will you carve out your niche in this changing landscape?
Join us on March 17, 2011 as we bring you three highly experienced sales and marketing professionals who will assist you in developing a tool-kit to selling to the government segment. This may just be the most valuable investment you will make in your sales this year. Visit hsmaiva.com for more information. Seats are limited so register early!