I just gained a new Twitter follower and I am quite flattered at who she is. Her name is Brenda Fields. She is a member of ISHC, on the America’s Board of HSMAI, and a former president of the New York City Chapter of HSMAI. She is quite the amazing woman and marketer. For a taste of her talents, check out the article she wrote, “The Art and Science of Killer Sales Prospecting,” for Hotelnewsresource.com
One of her gems in the article is, “The sales department working with a sense of urgency, attention to detail, and expert sales skills will place a property in high rankings against its competitors regardless of its product deficiencies and drawbacks.”
I encourage you to read the article or, even better, download the PDF and have your entire sales team read it and keep it with them.