Many hotel sales and marketing people struggle with how to build fans and followers. The link below is to an article that details how one entertainer is doing it successfully.
My best friend, her mother, and some of her family members came to Virginia Beach on a mini-vacation earlier this month. She was looking for a nice hotel that was on the oceanfront. Do you know which hotels did not get considered? The ones that did not have a presence on a mobile and/or travel website.
Here’s the honest truth: it is being increasingly difficult for travelers to find YOU if you’re not present in mobile media. Hotels that do have a mobile media presence make it easier for prospective customers to find them. In this current technological landscape, consumers want information fast and easy. And they can find you by turning on their smartphone and opening an app, you’ve made the first crucial step toward having them to pick you as their hotel of choice.
If you haven’t registered for “Are You Smarter Than Your Smartphone: Fuel Your Mobile Sales,” you definitely need to do so ASAP. You can’t afford for your hotel to lose customers simply because you didn’t attend a necessary seminar that would aide you in getting into customers’ pockets and purses (meaning their mobile phones, of course 🙂 ).
Register now for “Are You Smarter Than Your Smartphone: Fuel Your Mobile Sales” by clicking here.
The technology industry is ever evolving. And the hospitality industry must evolve with it in order to keep up with the needs and demands of consumers. If you’re not with the current trends, you’re against them–or worse yet, you’re not even a part of the advancing technological equation. And if you’re not a part of the advancing technological equation, you become a “non-factor” to your customers and your potential consumers. And what happens to non-factors? Non-Growth, Non-Bookings, and (ultimately) Non-Sales happen to non-factors. Although those phrases may be grammatically incorrect, they embody an eventual truth–if consumers don’t know you exist, how will they be able to book with you and use your services? The short answer is–they won’t. If you’re not present in mobile media, you can’t be the most effective in the hospitality marketplace.
And even if you are current with the technology this month, if you don’t stay updated on the trends, next month you’ll be lagging behind. As I said before, technology is advancing. And it is advancing at a rapid pace.
Did you know that mobile phones now account for 10% of all bookings? As technology evolves, your job will be dependent upon you understanding how smart devices work within the industry and your application of that knowledge.
If you aren’t aware of what’s happening in mobile media, or even if you are aware of the current media changes that impact your industry, there’s an upcoming event that you need to attend. “Are You Smarter Than Your Smartphone? Fuel Your Mobile Sales” is an informative must for anyone who counts him or herself as a staple in the hospitality industry. At this April 26th event, VHSMP and HSMAI together will share:
-What apps are best for marketing your property.
-How apps can increase loyalty.
-How to manage contacts and distribute important information.
Again, this event is on April 26th from 3:00pm–5:00pm. It will take place at the Virginia Beach Resort Hotel. There will be a social hour afterward for you to network and learn more.
Don’t be a non-factor, be a pro-actor. Download the registration form here.
If you have any questions, please contact:
Virginia Association of Hospitality Sales & Meeting Professionals:
Tom – 888-441-5454 or firstname.lastname@example.org
Steven – 949-751-8395 or email@example.com
As a primer for our timely and very relevant November 22, program “Flash Sales: A Curse or a Blessing,” here is a case study on how the misuse of Flash sales can cause mayhem. This is excerpted from a Max Starkov article on HotelsMag.com
A Case Study from the Hospitality Industry:
There is a very good case study from New York City where a luxury boutique hotel was (mis) using Twitter to offer last-minute discounts for unsold rooms for the night:
- Every day at 5PM the hotel would send out a Twitter-only Last-Minute Special that was 25%-30% below BAR (discount varied based on number of empty rooms available for the night).
- All 8,000-10,000 Twitter followers received this last minute special.
- Potential guests, new and old, frequent and occasional, were waiting for these last-minute specials to book via their mobile phones or call from the airport or from the taxi cab while en route to the hotel (5PM traffic to Manhattan – you get the picture).
- There have been numerous cases when people were waiting in the lobby of the hotel to receive the 5PM last-minute deal and then walked up to the reception desk and booked their stay right then!
- There have been many cases where guests arriving with advance reservations booked at much higher rates via the hotel website, voice, GDS or an OTA, demanded at the front desk to be accommodated at the lower “last-minute rate of the day.” The front desk had to oblige reluctantly.
- Major ruckus and noisy scandals at the front desk were a common occurrence on a daily basis.
In 6 months or so the hotel discontinued the practice and spent at least a year after that repairing the damage to its price integrity.
On November 22, you’ll get to hear representatives from discount sites, coupon offers, and industry experts on how to use Flash sales and discounts coupons effectively and avoid this type of disaster. Register here
We are in the hospitality industry for a variety of reasons and one of the most prevalent is that we all enjoy helping other people. It is the same for HSMAI and your local chapter. We want to help you achieve more, be more successful, and reach your full potential. We are her to serve you!
Although our educational programming is limited in the summer months, we are still here and listening to you. We hear of the challenges in the industry as a whole. Talk to us! We want to know what your most pressing challenges are so we can provide the programs and speakers to assist you.
Here are the variety of channels where you can engage with us.