From where do your marketing ideas come?
What are the thought processes you use to create an email campaign or a marketing message?
If, like most hospitality marketing people who are time-deprived, your ideas come from a competitor or something you saw that you liked, chances are you will have little success from your efforts. Your audience has seen it, done it, and is bored with it. Even worse, as you will learn in reading the article below, your audience sits with fingers hovering over the delete button even before your message even finishes downloading.