Virginia Tourism Marketing Summits

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Virginia

Virginia (Photo credit: taberandrew)

Virginia Hospitality & Travel Association is hosting these upcoming Tourism Summits. Put them on your calendar!

Richmond Tourism Summit
August 1, 2012
8:00am – 1:30pm
Wyndham Virginia Crossings Hotel and Conference Center
Glen Allen, Virginia
“How Sports Tourism Can Benefit Your Business”

October 24-26, 2012
Richmond Marriott Hotel

Presented by the Virginia Hospitality and Travel Association, the Virginia Association of Convention and Visitors Bureau and the Virginia Tourism Corporation, the VA-1 Tourism Summit is the premier event for the Virginia Tourism Industry.  This event will rally together tourism industry professionals from across Virginia.  Speakers will present cutting edge research and marketing techniques in addition to innovative methods to foster tourism development

Fans Are Not What Facebook Says They Are

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Me and my 542 bestest friends (on Facebook)

Me and my 542 bestest friends (on Facebook) (Photo credit: tychay)

Many hotel sales and marketing people struggle with how to build fans and followers. The link below is to an article that details how one entertainer is doing it successfully.

Fans Are Not What Facebook Says They Are | The People Behind the Paper.lis.

Jobs Now Available!

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The hospitality industry is leading the nation in job production. There are many positions available. Yes, a lot of them are entry-level and front line positions but advancement can happen very fast. I began as a busboy when I first entered the industry. And HSMAI can assist you through educational programs, webinars, conferences and certifications.

Hospitality Marketing Internship – Apply Now!

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Virginia Beach Convention Center Marketing InternshipVirginia Beach Convention Center Boardroom

Description:
The Marketing Intern will work closely with the Marketing Manager and assist with special projects including development and coordination of traditional and electronic promotions, conduct research, generate reports and other tasks to help generate business for the Virginia Beach Convention Center. The intern will also aid in managing contact lists, photo and press libraries and be involved with our social media initiatives.

Qualifications:
• Candidate’s academic focus should be in marketing or communications
• Background in event management and/or the hospitality/tourism industries is a plus
• Outstanding customer service, good interpersonal relations, excellent verbal and written communication skills, ability to work independently and with a group
• A strong familiarity with e-marketing and social media marketing is preferred.
• General proficiency with Microsoft Office, electronic marketing tools including Constant Contact and Survey Monkey, social media platforms including Facebook, Twitter and Pinterest, online photo storage site, Flickr and content management systems
• Advanced proficiency with Adobe Suite Software including Photoshop and Illustrator is preferred

Work location:
Virginia Beach Convention Center | 1000 19th Street | Virginia Beach, VA 23451

Hours: Summer, fall and spring internships are available. A schedule will be agreed upon prior to the start of the internship.

Forward cover letters and resumes to:
Katie Glaser | Marketing Manager
Virginia Beach Convention Center
1000 19th Street | Virginia Beach, VA 23451
Telephone (757) 385-2170 | Fax: (757) 437-2081 | KGlaser@vbgov.com
http://www.vbconventioncenter.com | http://www.facebook.com/VBCC1 | http://www.twitter.com/VBCC

Why People Aren’t Booking with You: The Honest Truth…

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My best friend, her mother, and some of her family members came to Virginia Beach on a mini-vacation earlier this month. She was looking for a nice hotel that was on the oceanfront. Do you know which hotels did not get considered? The ones that did not have a presence on a mobile and/or travel website.

Here’s the honest truth: it is being increasingly difficult for travelers to find YOU if you’re not present in mobile media. Hotels that do have a mobile media presence make it easier for prospective customers to find them. In this current technological landscape, consumers want information fast and easy. And they can find you by turning on their smartphone and opening an app, you’ve made the first crucial step toward having them to pick you as their hotel of choice.

If you haven’t registered for “Are You Smarter Than Your Smartphone: Fuel Your Mobile Sales,” you definitely need to do so ASAP. You can’t afford for your hotel to lose customers simply because you didn’t attend a necessary seminar that would aide you in getting into customers’ pockets and purses (meaning their mobile phones, of course 🙂 ).

Register now for “Are You Smarter Than Your Smartphone: Fuel Your Mobile Sales” by clicking here.

Don’t Be A Non-Factor, Be a Pro-Actor in the Hospitality Industry! Don’t Miss “Are You Smarter Than Your Smartphone? Fuel Your Mobile Sales.”

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The technology industry is ever evolving. And the hospitality industry must evolve with it in order to keep up with the needs and demands of consumers. If you’re not with the current trends, you’re against them–or worse yet, you’re not even a part of the advancing technological equation. And if you’re not a part of the advancing technological equation, you become a “non-factor” to your customers and your potential consumers. And what happens to non-factors? Non-Growth, Non-Bookings, and (ultimately) Non-Sales happen to non-factors. Although those phrases may be grammatically incorrect, they embody an eventual truth–if consumers don’t know you exist, how will they be able to book with you and use your services? The short answer is–they won’t. If you’re not present in mobile media, you can’t be the most effective in the hospitality marketplace.

And even if you are current with the technology this month, if you don’t stay updated on the trends, next month you’ll be lagging behind. As I said before, technology is advancing. And it is advancing at a rapid pace.

Did you know that mobile phones now account for 10% of all bookings? As technology evolves, your job will be dependent upon you understanding how smart devices work within the industry and your application of that knowledge.

If you aren’t aware of what’s happening in mobile media, or even if you are aware of the current media changes that impact your industry, there’s an upcoming event that you need to attend. “Are You Smarter Than Your Smartphone? Fuel Your Mobile Sales” is an informative must for anyone who counts him or herself as a staple in the hospitality industry. At this April 26th event, VHSMP and HSMAI together will share:

-What apps are best for marketing your property.

-How apps can increase loyalty.

-How to manage contacts and distribute important information.

Again, this event is on April 26th from 3:00pm–5:00pm. It will take place at the Virginia Beach Resort Hotel. There will be a social hour afterward for you to network and learn more.

Don’t be a non-factor, be a pro-actor. Download the registration form here.

If you have any questions, please contact:

Virginia Association of Hospitality Sales & Meeting Professionals:

Tom – 888-441-5454 or info@vhsmp.org

HSMAI Virginia: 

Steven – 949-751-8395 or sherron@hyperdisk.com