HSMAI University Webinar:  March 27, 2012
#2 in 2012 Revenue Management Series – 2:00 – 3:30 p.m. Eastern 
Pricing Strategies to Preserve Value and Manage Risk


Revenue managers and marketing directors understandably are focused on the top-line impacts of revenue decisions – including pricing. Owners and most general managers are more keenly focused on figures further down the P&L statement including Net Operating Income (NOI), since performance at this level is most often tied to the value of their hospitality asset.

Join our panel of revenue management experts, as well as an SVP from STR for a quick look at the economic landscape, and learn about a simple pricing formula that will help clarify the impact of a given pricing decision on NOI – before that pricing decision is implemented. While risk tolerance may vary considerably from one property to another and from one personality to another, at least all parties involved can now have a common starting point from which smart pricing decisions can be made.

2012 Revenue Management Webinar Series
This 10-part webinar series, presented for the third year in conjunction with HotelNewsNow.com and STR, brought to you by HSMAI University and HSMAI’s Revenue Management Advisory Board, will explore the top issues in revenue management in 2012 and offer effective strategies and tactics to increase your organization’s ROI.
Register for one or more, or for the entire series for a discounted rate.
Session 1 – presented Feb. 21, 2012 – Core Competencies in RM (register for series and get a recording)
Session 2 – March 27, 2012 – Pricing – When & Why/Discounting
Session 3 – April 24, 2012 – Impacting Your Forecast
Session 4 – May 22, 2012 – Starting Down the Road to Total Revenue Management
Session 5 – July 31, 2012 – Emerging Channels/Mobile/Flash/Social
Session 6 – August 28, 2012 – Understanding and Optimizing the Distribution Landscape
Session 7 – September 25, 2012 – Centralized v. On-Property DORM
Session 8 – October 30, 2012 – Business Acumen
Session 9 – November 27, 2012 – Math to English
Session 10 – December 18, 2012 – Building the RM Pipeline

Register Now:  www.hsmaiuniversity.org

HSMAI, IACC, ATME Members: $99 per webinar, series $950
CHTA Members: $119 per webinar, series $1140
Non-members:  $159 per webinar, series $1530