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For hotels, where the customer is someone that’s clearly on-the-go, it’s extremely important to have a user-friendly mobile site.

More evidence of the need to have a social media strategy and presence. Many of the companies mentioned are large brands but hotels, even independent and limited service hotels can benefit from it. Take our poll below about the status of social media marketing (a.k.a. SMM) in the industry.

via The Time is NOW for Social Media in the Hospitality Industry | Business 2 Community.