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PORTSMOUTH, Va. (July 24, 2008) Chief of Naval...

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Hospitality Sales and Marketing Association International is re-branding to offer more resources and opportunities for hospitality professionals. You’ll notice the new logo at the top of this blog but it goes way beyond that. The only association dedicated to professional development is offering a wide selection of webinars, conferences and networking events to provide you with tools, skills, and sales opportunities that you need to be successful. The new mission for HSMAI is to:

Fuel Sales. Inspire Marketing. Optimize Revenue.

I am immersed in the digital marketing landscape for hotels and resorts. The one thing I hear most often is, “I don’t know where to begin in social media.” HSMAI is here to assist you with these challenge and many more. As the economy continues its slow path to improvement, generating and managing revenue is vital. HSMAI has resources for that too. We still have significant work before our Occupancy and ADR reach the levels we saw in 2007 and 2008. And quite a lot has changed in marketing since those glory days as well. HSMAI offers eConnect to keep you updated and knowledgeable on performance data, management strategies, operations, and sales. It is THE source to learn about the next big thing before it catches you by surprise like Facebook and Twitter have many in the industry.

I encourage you to visit the Virginia Chapter’s Website for local information and links to our parent organization even if you aren’t yet a member. Much of the news there is open to anyone. Once you see how valuable it is, I am confident you will want to become a member.