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Infographic on how Social Media are being used...

Image via Wikipedia

Hampton Roads HSMAI is hosting this webinar on July 28, 2011. Space is limited. Contact us now to reserve your seat. A networking reception will follow.

Members free.

Non-members $25.00

For marketers social media is about engaging customers in a conversation.  For Revenue Managers, managing demand is about pushing information out to customers.  However, demanding and well-informed consumers, conditioned to seek out the best deal, characterize the “new normal.” In fact, there’s a profound shift from looking for the best price to seeking out the best value.  And the social media-minded consumer is willing to share their experiences with 100,000 or more of their closest friends.  But how does this impact the revenue manager?  And how is this amplified-seeking of information becoming more complex as the social media space becomes more crowded?

Join us for a lively webinar session as a leading revenue management consultant offers some sage advice on dealing with social media in the context of a good revenue management program.

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