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Infographic on how Social Media are being used...

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Hampton Roads HSMAI is hosting this webinar on July 28, 2011. Space is limited. Contact us now to reserve your seat. A networking reception will follow.

Members free.

Non-members $25.00

For marketers social media is about engaging customers in a conversation.  For Revenue Managers, managing demand is about pushing information out to customers.  However, demanding and well-informed consumers, conditioned to seek out the best deal, characterize the “new normal.” In fact, there’s a profound shift from looking for the best price to seeking out the best value.  And the social media-minded consumer is willing to share their experiences with 100,000 or more of their closest friends.  But how does this impact the revenue manager?  And how is this amplified-seeking of information becoming more complex as the social media space becomes more crowded?

Join us for a lively webinar session as a leading revenue management consultant offers some sage advice on dealing with social media in the context of a good revenue management program.