Brian Payea, Trade Relations Manager at TripAdvisor, shared these tips for getting more exposure and visibility at the Hampton Roads HSMAI luncheon on November 11, 2010.

  1. Post more pictures and video – there is no limit to how many you upload; and profiles with more than 20 pictures get over 150% more views
  2. Write as much as you can in your profile description, and be detailed – visitors want information and want it easy to find
  3. More and recent reviews are weighted more heavily in TripAdvisor algorithms and will rank you higher than older and less frequent reviews.

Go here to view a slideshow on TripAdvisor

To keep up-to-date on hospitality marketing, become a member of Hampton Roads HSMAI