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The new paradigm is that every thing we do in sales and marketing must have an ROI. How do you monetize these efforts? How do you compare different activities to determine which should be eliminated or enhanced? Freeman Company, provider of integrated systems for trade shows, corporate events, conferences and conventions, created a document that clearly defines how much various activities cost to close a sale.

http://ow.ly/2FMwD

Now you know how much it costs.

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