According to the “Deloitte Hospitality 2015: Seven key trends to shape future success” one of the most important factors is technology; and more specifically mobile technology.

I quote, “According to the report, to be successful in 2015, hospitality companies must invest in technology. The battle to drive bookings through proprietary websites will continue, but all major operators will also develop applications and websites for mobile devices to meet consumer demands.”

And a The Ranting Marketer blog post from states, “Now consider that surveys indicate that as many as 1 billion people will own smartphones by 2013.”

Is your hotel investing in mobile apps? Can you book your property from mobile devices?

By the way, there will be a session at Affordable Meetings National, September 8 – 9, 2010, Washington, D.C. on technology and meetings.